AI & Automation Tool Experience
ChatGPT · Claude · Gemini · Lovable · Midjourney · Notion AI · n8n
Hey, I'm Anastasiia.
I combine consumer insights, creative thinking and digital strategy to develop meaningful marketing concepts.
From Concept To Creation
A selection of projects across product development, branding and visual design.
Case 1: Watch'n'Roll
Co-founder · Brand, product & creative direction
Case 2: Travel Buddy
Product concept · Branding & prototype
Case 3: Aroma
Independent concept · Brand identity & visual direction
Business & Media Background
Master's in Media Studies
Bachelor's in Business Administration
Bachelor's in Business Administration
Marketing & Product Tool Experience
SEO · Google Analytics · Salesforce · AdMob · RevenueCat · Website building
Case 1: Watch'n'Roll
Making Movie Discovery More
Personal
Watch'n'Roll is a movie-discovery app combining personalised recommendations, swiping, shared decisions and AI-assisted search.
As a co-founder, I developed the visual identity and translated it into the app experience, from discovery and search to Solo and Duo Mode.
Product Across Digital Touchpoints
I created the App Store and Google Play presentation, including screenshots, feature messaging, store descriptions and product copy.
I also designed the Watch'n'Roll website and its core product messaging. Website: watchnroll.com
AI, Monetisation &
Feedback
I structured the AI chat prompts for recommendations, plot identification and movie-related questions.
Google AdMob, RevenueCat and Google Analytics support monetisation and measurement, while tester feedback guided improvements to the interface and personalisation.
Relatable Pain Point
Product Reveal
Shared Discovery
Campaign Closing
Problem Hook
Case 2: Travel Buddy
Travel Buddy is a group-travel concept developed during InnoDays Vienna for the Burgenland tourism ecosystem.
It brings recommendations, group decisions, bookings and access into one shared experience. I contributed to user research, product positioning, visual direction, prototyping and the final pitch.
From Insight To Prototype
Customer interviews revealed a fragmented group-travel experience, with decisions spread across chats, booking platforms and payment tools.
These insights shaped Travel Buddy as one shared trip companion, combining discovery, group decisions, bookings, tickets and access.
Focus: Consumer insights · Product positioning · Visual communication · Prototyping
Case 3: Aroma
An independent brand concept exploring how scent, memory and season can shape visual identity.
Each candle was designed as its own small world, inspired by a different seasonal atmosphere.
Instagram Content Example
Aroma Winter Campaign
A promotional post introducing the winter collection through cozy visual storytelling, product focus and seasonal messaging.
